UHY, the international accounting and consultancy network, of which our firm Sandoval Aliaga y Asociados S. Civil de R.L., has been a member since 1999, has launched a radical update of their international branding and online presence, to ensure that it is instantly recognisable to clients and business partners wherever they are in the world.
UHY’s branding refresh introduces a new international website, including a mobile-friendly version, and the roll-out of updated international materials and branding tools across the network’s 81 countries.
John Wolfgang, Chairman of UHY, says: “Our new approach to branding presents a unique, fresh, and easily recognisable professional image to our clients and business partners wherever they work.”
“It is a clear step away from the very homogenous and impersonal branding our profession often embraces. The one key element of the refreshed look is the uniquely commissioned iconography, rather than stock photography. This will help the UHY network and our member firms stand out from the crowd as independent and innovative thinkers.”
“I think our marketing and branding team has done a great job at forging the right new look and feel for UHY– a much stronger and more upbeat identity.”
The new branding allows UHY’s independent member firms to adapt UHY’s corporate colour palettes and exclusive iconography with greater flexibility. An extended colour palette was specially created to match the hugely diverse range of cultures represented in the network.